While a lot of work needs to be done on the actual project, I decided early on to create a landing page for Binding World. You can view the page here.
The main goal of the page right now is to gain subscribers to the newsletter I created for Binding World updates. Subscribers will be given updates about the project and, most importantly, be notified when it’s available for purchase.
As an incentive I’m going to give anyone who signs up for the newsletter a 20% off coupon to buy the PDF from Payhip when the product launches. People signing up can also indicate that they’d like to help edit and proofread the text. If they do I’ll give them comment access on the Google Doc.
The website is a very simple single-page app. Here’s what I’m using
- NodeJS for the server
- ExpressJS and Jade for the HTML structure
- Bootstrap for the styles
- Heroku hobby plan
- MailChimp for the newsletter
When I first created the page I decided to buy some advertising as a test. I went with Facebook and Reddit for their ability to target very specifically.
For the Facebook ad I targeted everyone in Canada, United States, and Germany who speak English aged 20+ and who have Dungeon World in their list of likes. I set up a daily budget of $5, but I accidentally left it running and spent $30.36 total. The ad, shown below, was seen by 459 people and clicked 25 times.
For the reddit ad I purchased an ad on the /r/DungeonWorld subreddit with a budget of $5. I’ve so far only spent $4.61 and I’ve got 58 clicks from 10,727 impressions. I also got one comment from feyrath (hi feyrath!).
Here are more detailed stats on the reddit ad:
If I decide to spend more money I’ll definitely be going with reddit over Facebook since it has a Cost Per Click of $0.08 while Facebook had a CPC of $1.21.
The site has been live since Sept 26th and here are some highlights from Google analytics:
- Sessions: 145
- Users: 115
- Pageviews: 155
- Bounce rate: 93.10%
The bounce rate is very high, and I’d love to get that down.
During this time I’ve got 16 subscribers to my newsletter. One is me and 3 of them are friends I recognize, so that’s about 12 people I don’t know who signed up to know more about the project. If just one of them buys the PDF then I’ve met the goals I specified here.